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Thought Leadership. Brand Franchises. Social Justice. World Peace.
Welcome to GISTICS , a marketing think tank dedicated to these simple propositions:
Nothing happens until someone buys something. Most marketers place too much attention on marketing and not enough in helping buyers understand their true requirements or how to make sound purchase decisions. GISTICS facilitates the buying process of complex systems or digital services.
Marketing emphasizes change. The buying and using experience of customers entails change. Most marketers downplay, ignore, or lie about the change that their customers must endure. Most buyers know this. As a result, most buyers distrust marketing and resist most vendor’s attempts to speed the sales cycle. GISTICS speeds the buying process with fact-based analyses of likely returns and costs throughout the lifecycle of solutions (complex systems or digital services).
Customers do not buy products or services. Rather, customers buy desired and expected satisfactions. Most marketers spend too much time and money promoting features and functions and pay too little attention to discovering what customers need and want to buy. GISTICS uncovers the desired satisfactions of buyers, and frames the compelling reasons to buy through executive-level publications and thought leadership events.
Great marketing transforms functionality into human experiences of value. This transformation defines the essence of world-class brand marketing and new-market creation. GISTICS assists marketers in creating world-class brands and new markets, co-developing and executing breakthrough strategies.
“The future has arrived; unfortunately, it’s unevenly distributed.” (cyberpunk novelist, William Gibson) Some people or organizations “get it” and others do not. Most marketers spend too much time and money trying to sell to unsellable, apathetic, or adversarial prospects — people or organizations who don’t get the value proposition. GISTICS assists clients in attracting classic early adopters as well as later market-stage solution evangelists, infusing executive-level publications and thought leadership events with the buying logic of a crisp and cogent value proposition.
Successful companies in the 21st century must earn and keep the trust of customers, potential buyers, and other strategic stakeholders. Companies must do more than just sell great products or services and earn superior profit margins. They must serve a higher common good of the societies that enable and support their commercial activities. Failing that, companies will encourage the negative word of mouth of community captains and their customer user groups. GISTICS stands for institutional citizenship of world-class marketers, providing these marketers with brand-marketing strategies and roadmaps that will earn and keep the trust of customers and stakeholders.
Literate people make more money and buy more stuff than illiterate people. More than 50 million adults in the United States alone cannot read the simple instructions on retail products. Another 80 million adults cannot read the daily newspaper and an electoral ballot, nor can they “Google” the Web. Worldwide, another two billion people at the “bottom of the pyramid” cannot read, write, or participate in the global knowledge economy. GISTICS dedicates its fortunes and good estate to the moral imperative of corporate citizenship— to the provisioning of rewards and resources to literacy facilitators around the world. Ten percent of our profits flow into the discharge of this commitment: literacy for the rest of us. Join us.
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FREE REPORT 
Making the Business Case
